Elsa Dieterle performs industry and competitive intelligence research across the clients' value chains and supply chains to ensure data driven analyses. Her experience spans various industries, from traditional media to social media, tourism, and others. Elsa's research and writing career began while attending university at Loyola Marymount in Los Angeles, California. She worked in story at Paramount Pictures, publicity at Fox Searchlight, and in research at Twentieth Century Fox and Fox Broadcasting Company. After graduation, she moved to Hong Kong, where she developed strategic partnerships and managed sales for business and technology events and music festivals. She expanded her role working in B2B and B2C events after moving to Singapore, where she developed business proposals and sponsorship contracts, while managing a portfolio of clients and brands. Since that time, Elsa has worked with an international startup, leading market research in Asia, and serves as a volunteer for the award-winning tech startup, Health4TheWorld. Elsa has a Bachelor's of Arts in Communication Studies (graduating cum laude) from Loyola Marymount University and has studied abroad in Spain and Peru.